Clarity is the shortest path to growth.

Peak Path is a focused strategy partner for Google Ads, SEO and performance marketing. We do fewer things, properly — for brands that value clarity over noise.

£38m+Media guided to date
3–4Priorities per engagement
8Clients at any one time
−32% CPAwithin two quarters
One-page reportread by the whole board
A short roster, by design
Alderwood & Co Meridian Health Fen & Field Novara Living Whitmore Legal
Our approach

Most brands aren't short on effort — they're short on focus. Budgets spread across six channels, dashboards nobody opens, momentum lost to noise. We remove the noise, choose the two or three moves that matter, and see them through to a measurable end.

Focus

An engagement carries three or four priorities, never ten. Anything that doesn't move revenue is politely declined — including work you'd happily pay us for.

Evidence

Every recommendation arrives with the numbers that produced it. Where the data is thin, we say so — and we test before we spend.

Candour

If a channel isn't earning its place — including one we manage — you'll hear it from us first. Retainers that outlive their usefulness help nobody.

Services

Fewer things, done properly.

Four disciplines, each built to be measured. We'd rather master a focused toolkit than offer fifty services you'll never use.

Paid Search & Google Ads

Disciplined campaigns built around your unit economics, not impressions. We restructure accounts around buyer intent, prune what the data can't defend, and pace budgets so every pound has a defined job.

Account architectureSearch & ShoppingPerformance MaxBudget pacing

SEO & Content Strategy

Durable organic visibility mapped to what your buyers actually search for. Technical foundations first, then a deliberately narrow content programme that compounds over quarters — not spikes and fades.

Technical auditIntent mappingContent programmeLocal visibility

Analytics & Measurement

Reporting tied to revenue, readable without a translator. Measurement rebuilt from the transaction backwards — and a single page each month stating what happened, why, and what we'll do about it.

GA4Conversion integrityAttribution reviewOne-page reporting

Strategic Advisory

Senior guidance for in-house teams that have the hands but want the map. Quarterly direction, honest prioritisation, and standing counsel before budget is committed — designed so you need us less over time.

Quarterly planningChannel prioritisationTeam designBoard reporting
Method

Diagnose. Focus. Compound.

We grow the engagement the same way we grow your marketing: prove something works, then scale it.

1

Diagnose

We read your numbers before we form a view — accounts, analytics, margins, search landscape. The output is a short written diagnosis of where growth is genuinely constrained. Yours to keep, whoever you hire.

Weeks 1–3 · flat fee
2

Focus

Together we commit to the two or three moves the diagnosis supports — no more. Each carries a number it must reach and a date it must reach it by. Everything else is deliberately set aside.

Week 4
3

Compound

We execute, measure, and report on one page. What earns its place is scaled; what doesn't is retired without ceremony. A few verified advantages, compounding quarterly, quietly outrun the busy alternative.

Ongoing · month to month
Outcomes

The numbers, stated modestly.

Typical ranges from recent engagements. Every business differs — which is why we begin with a diagnosis, not a promise.

20–40%
Lower acquisition costs

Within two quarters, through account restructuring and disciplined budget pacing — at flat or reduced spend.

2–3×
Organic visibility, compounding

Over twelve months, from a deliberately narrow content and technical programme mapped to buyer intent.

1 page
Of reporting, read by everyone

Replacing dashboards nobody opened. Clarity is itself an outcome — decisions simply happen faster.

Ranges shown are illustrative of recent engagements, stated modestly on purpose.

Working together

We're deliberate about fit.

A strong fit when —

  • You're a growth-stage brand with proven demand, and the constraint is focus rather than ambition.
  • Marketing spend is meaningful enough that a 20% efficiency gain matters to the P&L.
  • You want a senior counterpart who will disagree with you when the numbers do.
  • You'd rather hear "not yet" than watch budget go somewhere unready for it.

Usually not when —

  • You need volume production — daily social content, always-on creative, ten channels at once.
  • You're pre-revenue and the honest first step is product, not promotion.
  • Speed of activity matters more to you than direction of travel.
  • You want a vendor to hand a target to, rather than a partner to think with.

Unsure which column you're in? That's a fine reason to write to us — we'll tell you honestly, either way.

“They took a plan that lived in three spreadsheets and one person's head, and made it legible to the whole board. We spend less than we did, and we grow faster.”
EH
Managing Director Consumer brand, London · client since 2023
Questions

Asked before every engagement.

How do engagements begin? +
With a diagnosis, not a proposal. Over two to three weeks we review your accounts, analytics and market, then set out in writing where growth is constrained and what we'd do first. It's priced flat, and the document is yours regardless of what happens next.
What do you charge? +
A flat monthly fee, agreed before work begins — never a percentage of media spend, which rewards the wrong behaviour. Engagements run month to month after the first quarter; clients who stay because the work is working are the only kind worth having.
Do you replace an in-house team? +
No — we make one better. Where hands-on management is needed we provide it, but the standing intent is to build capability and clarity inside your business. We design ourselves out of the day-to-day deliberately.
Why only eight clients? +
Because senior attention doesn't scale, and we're unwilling to substitute juniors and call it leverage. A short roster means the people you meet are the people who do the work. When we're at capacity, we say so and suggest when a place may open.
Who owns the accounts and data? +
You do — always. Ad accounts, analytics properties and every document we produce sit in your name from the first day. If we part ways, everything continues working without us.

If your growth plan lives in three spreadsheets and one person's head, let's simplify it.

Write a line or two about your business and where growth feels hardest. A senior strategist replies within two working days — no sequences, no sales team.

Start a conversation
Studio
Unit 12, Riverside House,
45 Southwark Street, London, SE1 1RQ
Hours
Monday–Friday, 9.00–17.30 GMT